Sometimes as business grows, it gears towards its more consumer-phasing stage. Flourishing as reputable jewelry workshop factory for more than 10 years, JOE COLLIN sought to rebrand as a retail entity in the thriving jewelry scene in Jakarta.
To encapsulate the brand's expertise of making bespoke pieces, we designed a logo identity to shape like parentheses "()" based on how people use them to help contain their special requests and desires.
JOE COLLIN customers doesn't look for just another solitaire ring, but one that is crafted to celebrate his or her preferences.
JOE COLLIN customers doesn't look for just another solitaire ring, but one that is crafted to celebrate his or her preferences.
The tagline "Crafted to Spark Joy." is tailored to bring the idea even further. The idea also becomes the base for the development of the pattern.
The brand experience goes further than just print and digital, but also its retail presence in Mall Artha Gading, Jakarta.
